lemón CBD
Branding and package design project for a conceptualized brand, lemón, incorporating illustration, 3D, and social media video advertisement.
lemón Package Design
Disciplines: Package Design, 3D Rendering, Advertisement Design, Social Media Content
Role: Design, Art Direction
This lemón package design project is a self-initiated, conceptual project intended to explore abstract shapes and 3D rendering. What initally began as a simple design study to explore graphic design methods of using simple shapes to create complex designs, slowly transformed into a dynamic 3D package design project.
From the design phase to the promotion phase, I brought compelling graphics and visuals into play for this CBD product brand to showcase the brand personality.
Abstract & Dynamic
There’s nothing flat about these graphics.
Since lemón’s tagline is “Lemon with a twist”, I layered simple shapes and added depth to them– showcasing the idea that this product is something more than just a basic “lemonade”.
Beyond the basics, there’s more than meets the eye.
The goal was to visually showcase that this brand is anything but basic by creating engaging, yet simple graphics that will keep viewers interested and engaged.
From 2D to 3D
Using the Adobe Substance 3D collection, I created 3D mockups for the product collection. To help the brand come alive, and to really envision it, you need a way of showing what it looks like outside of the screen (even in the design phase).
3D is a great way to add additional depth and realism to package design projects. Not just a simple mockup, but being able to view the product from all angles.
I went on to use these 3D graphics to design an promotional ad campaign for social media.
Video Content Creation
Every great product needs a strong social media presence to stand out. That's why in addition to creating this conceptualized brand, I also created proposed short promos to run as social media advertisements.
Each video campaign is designed to attract a distinct audience.
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© 2024, Kourtney Winters.